(RED) Branding
I came across a fantastic article on how well the (RED) branding is working -- this guy says it all:
http://www.brandsimple.com/blog/?p=14
He also uses a new term which I have never heard before: "cause marketing." I.e. Lance Armstrong's Livestrong/Yellow campaign...Only (Product)RED, he says, takes it a step further.
http://www.brandsimple.com/blog/?p=14
He also uses a new term which I have never heard before: "cause marketing." I.e. Lance Armstrong's Livestrong/Yellow campaign...Only (Product)RED, he says, takes it a step further.
Labels: business, cause marketing, kudos, Matters of the Heart
posted by Bridget McGann at 11:55 AM
2 Comments:
Thanks for the link! Good post. Read about cause marketing at my blog, www.selfishgiving.com.
This is a very useful link for some research I'm doing on non-profit fundraising. Thanks!
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