Out with Oscars gift bags -- In with
http://www.terrapass.com/lp/index.oscars.html
Greenlighting green at the Oscars
If you're an Oscars fan, you're probably acquainted with gift bags that are given each year to the presenters and performers at the Academy Awards. Over the years, the media attention lavished on the gift bags have turned them into a major marketing vehicle, as luxury retailers compete for a piece of the limelight.
The media weren't the only ones paying attention. As the value of the gift bags – stuffed with offers of exotic vacations, jewelry, cars, and the like – approached $100,000, the IRS took notice as well.
The Academy decided this year to get rid of the gift bags. They had outlived their usefulness as a means of expressing gratitude – nothing says thank you like a massive tax bill.
Which left the Academy with a problem. How to say thanks in a way that would be simple and meaningful, but still retain the sense of refinement appropriate to Hollywood's biggest night?
Thus began a process that eventually led to us. An elite gifting company called Donum chose TerraPass and Simon Pearce as the retailers who best embody the qualities of elegance, gratitude, and social responsibility appropriate to the evening.
TerraPass is a leading retailer of carbon offsets, which are a way of funding clean energy projects that reduce greenhouse gas emissions. Our mission is to put simple tools for fighting climate change in the hands of as many citizens as possible.
Simon Pearce is the designer and manufacturer of handblown glass objects and handmade pottery. The Simon Pearce glass workshop in Queechee, Vermont is powered by clean hydroelectric energy.
Together, the two companies created the gift for presenters and performers at the 79th Academy Awards: a Year of Carbon Balanced Living, combining an original Simon Pearce glass sculpture with 100,000 lbs of CO2 reductions from TerraPass' suite of verified clean energy projects.
At TerraPass, we're a bit obsessive about the importance of energy conservation, and we didn't want to miss an opportunity to get a strong conservation message in front of an influential audience. So we also slipped a handbook for climate-conscious living in with the sculpture.
Get a Year of Climate Balanced Living for yourself
The same sculpture available to the presenters and performers at the 79th Academy Awards is available to you. It also comes in a 5-year version that includes a tour of the Simon Pearce studio and a meal for two at a Simon Pearce restaurant.
Read our handbook for climate conscious living
Everyone has a carbon footprint, and everyone can make an effort to lower it through personal conservation. On our web site, you can see handbook that the Academy Award presenters and performers received, as well as links to further resources.
Greenlighting green at the Oscars
If you're an Oscars fan, you're probably acquainted with gift bags that are given each year to the presenters and performers at the Academy Awards. Over the years, the media attention lavished on the gift bags have turned them into a major marketing vehicle, as luxury retailers compete for a piece of the limelight.
The media weren't the only ones paying attention. As the value of the gift bags – stuffed with offers of exotic vacations, jewelry, cars, and the like – approached $100,000, the IRS took notice as well.
The Academy decided this year to get rid of the gift bags. They had outlived their usefulness as a means of expressing gratitude – nothing says thank you like a massive tax bill.
Which left the Academy with a problem. How to say thanks in a way that would be simple and meaningful, but still retain the sense of refinement appropriate to Hollywood's biggest night?
Thus began a process that eventually led to us. An elite gifting company called Donum chose TerraPass and Simon Pearce as the retailers who best embody the qualities of elegance, gratitude, and social responsibility appropriate to the evening.
TerraPass is a leading retailer of carbon offsets, which are a way of funding clean energy projects that reduce greenhouse gas emissions. Our mission is to put simple tools for fighting climate change in the hands of as many citizens as possible.
Simon Pearce is the designer and manufacturer of handblown glass objects and handmade pottery. The Simon Pearce glass workshop in Queechee, Vermont is powered by clean hydroelectric energy.
Together, the two companies created the gift for presenters and performers at the 79th Academy Awards: a Year of Carbon Balanced Living, combining an original Simon Pearce glass sculpture with 100,000 lbs of CO2 reductions from TerraPass' suite of verified clean energy projects.
At TerraPass, we're a bit obsessive about the importance of energy conservation, and we didn't want to miss an opportunity to get a strong conservation message in front of an influential audience. So we also slipped a handbook for climate-conscious living in with the sculpture.
Get a Year of Climate Balanced Living for yourself
The same sculpture available to the presenters and performers at the 79th Academy Awards is available to you. It also comes in a 5-year version that includes a tour of the Simon Pearce studio and a meal for two at a Simon Pearce restaurant.
Read our handbook for climate conscious living
Everyone has a carbon footprint, and everyone can make an effort to lower it through personal conservation. On our web site, you can see handbook that the Academy Award presenters and performers received, as well as links to further resources.
posted by Bridget McGann at 9:29 PM
0 Comments:
Post a Comment
<< Home